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Why the 4G Revolution is big news for marketers

If the government makes good on its promises, within two years 98% of the UK will be covered by 4G. This is big news for marketers, as finally brands and agencies will not be hampered by the...

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Mobile: don’t succumb to the lure of the shiny

Here’s a question: why do so many brands feel the need to offer the new, shiny digital marketing thing, especially in mobile, seemingly just because they can? Considering the growth of mobile marketing...

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Will brands go over the top this year?

According to data collected by Informa Telecoms & Media, over 41 billion over-the-top (OTT) messages are being sent each day. That’s an incredible number, and it continues to rise as people switch...

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