Why the 4G Revolution is big news for marketers
If the government makes good on its promises, within two years 98% of the UK will be covered by 4G. This is big news for marketers, as finally brands and agencies will not be hampered by the...
View ArticleMobile: don’t succumb to the lure of the shiny
Here’s a question: why do so many brands feel the need to offer the new, shiny digital marketing thing, especially in mobile, seemingly just because they can? Considering the growth of mobile marketing...
View ArticleWill brands go over the top this year?
According to data collected by Informa Telecoms & Media, over 41 billion over-the-top (OTT) messages are being sent each day. That’s an incredible number, and it continues to rise as people switch...
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